Behind a Logo

Posted 4:30 AM by Gerald So

Logo by Gerald So

I refreshed the logo for my public Matrix room Fans of Robert B. Parker. My design choices may interest you.

Previously the logo was the intials RBP in red, standard-spaced Allerta Stencil Bold. Wanting to make it more eye-catching and unique, I put each initial on a different layer of the image. This let me overlap them while keeping each letter identifiable.

For the colors, I wanted to evoke the Boston Red Sox uniform. I made the R white, the B red, and the P blue. Writing the ALT text description of that image, I thought it better each initial stand for its color.

I did consider brown for the B, Parker's middle name being Brown, but the most instinctive combination to viewers would be red for R and blue for B making purple for P.

"Blackjack!"

Posted 4:00 AM by Gerald So

This blog, my first, turns 21 today. I purposely picked an unexciting day to start and didn't know I'd go this long, but blogs remain the least problematic format to have my say in full.

The audience for blogs may never bounce back to what once was, but my style of blogging is meant for the person who happens to find me.

Shifting Gears

Posted 6:00 AM by Gerald So

Premiered on ABC January 8, SHIFTING GEARS is a new sitcom starring Tim Allen and Kat Dennings as combative father and daughter Matt and Riley Parker, reunited after Matt has been widowed and Riley's marriage has broken up.

While I can and have left Tim Allen, my esteem for Kat Dennings is boundless. I also like the show's supporting players Seann William Scott and Daryl "Chill" Mitchell.


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