Friday, February 03, 2006

AP: Pizza Makers Prepare for Super Bowl Blitz

By BRUCE SCHREINER, Associated Press Writer

LOUISVILLE, Ky. - Forget about which Super Bowl XL team to root for. The biggest game-day decision for many armchair quarterbacks is deep dish or thin crust.

On a day when pigskin partying hits its peak, Super Bowl Sunday has become a bonanza for the $37 billion pizza industry. Competition is intense, the pace frantic, both among the large chains and the neighborhood pizza joints that still make up a large part of the market.

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