Sunday, October 22, 2006

Studio Briefing: Superhero To Beam Onto 'Guiding Light'

Guiding Light, America's oldest soap opera -- it began on radio in 1937 and moved to television in 1952 -- will be taking aim at younger viewers next month when it introduces a Marvel Comics-created superhero on Nov. 1. Marvel Comics said that it will cross-promote the storyline with an eight-page insert to appear in several of its comic books in which the Guiding Light characters will interact with Marvel superheroes.

1 comment:

Dave White said...

Ah, Marvel...what happened to just telling plain old good stories?