Guiding Light, America's oldest soap opera -- it began on radio in 1937 and moved to television in 1952 -- will be taking aim at younger viewers next month when it introduces a Marvel Comics-created superhero on Nov. 1. Marvel Comics said that it will cross-promote the storyline with an eight-page insert to appear in several of its comic books in which the Guiding Light characters will interact with Marvel superheroes.
1 comment:
Ah, Marvel...what happened to just telling plain old good stories?
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